CEO thanks vets who saved his dog with $6m Super Bowl ad

The Super Bowl's Most Heartwarming Ad Is About Dog Cancer, So Grab Your Tissues

CEO thanks vets who saved his dog with $6m Super Bowl ad

Vail is a professor and veterinarian at the University of Wisconsin School of Veterinary Medicine (UW SVM) clinic.

Scout's dad, Weathertech CEO David Macneil, recently purchased a $6 million, 30-second Super Bowl ad to highlight the efforts of the researchers who saved Scout's life.

Scout's owner, WeatherTech CEO David MacNeil, was told last summer that his dog had only a month to live due to a cancer of the blood vessel walls called hemangiosarcoma, per USA Today.

"Hi, I'm Scout and I'm a lucky dog", this year's ad begins, featuring "voiceover" from the adorable canine. "There's just absolutely no way'".

Scout is still a patient at the school, MacNeil said in the press release.

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According to a university statement, MacNeil lost three previous dogs to cancer before an ultrasound found a tumor on Scout's heart.

Instead, Scout was brought to the University of Wisconsin School of Veterinary Medicine, where he underwent chemotherapy and radiation to reduce the size of his tumor. By September, the 7-year-old dog's tumor miraculously decreased by 90 percent.

The spot encourages viewers to donate to the veterinary school's research.

In addition to being a cancer survivor, Scout has a verified Instagram account with 3,411 followers - and is MacNeil's best friend, according to his WeatherTech bio.

David MacNeil, the CEO of vehicle accessory company WeatherTech, bought a Super Bowl ad for the University of Wisconsin School of Veterinary Medicine that's set to air in the second quarter of Sunday's game.

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While tuned into the Super Bowl this Sunday, you might see an ad for veterinary research featuring a very, very good boy.

It is the first time the school has been featured in a Super Bowl ad. "We're thrilled to share with Super Bowl viewers how our profession benefits beloved animals like Scout and helps people, too", he said.

The ad is scheduled to air during the second quarter of the Super Bowl on February 2.

"This is an unbelievable opportunity not only for the University of Wisconsin-Madison and the School of Veterinary Medicine, but for veterinary medicine worldwide", Markel told WMTV. "This research will help advance cancer treatments for humans as well, so there's the potential to save millions of lives of all species".

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